Coming to an Ear Drum Near You

Blogging is a sticky business. We blogger-types always have to be on our game. Witty, smart, insightful, clever almost every day. Its tough, I tell you. Really tough. But we try. Oh how we try. Every word crafted on a page a labor of love. Every insight something that the reader can't live without - though unfathomable as it is to me, I have to admit, its amazing how many readers and non-readers do manage to. Each pearl of wisdom a must-read literary gem - one that will remain memorable not just to those eyeballing the blog entry but to the ages - to history. If we fail, well then, western civilization, at least and perhaps even eastern civilization, is probably doomed. If we succeed, then we've led the way to a new age - one of peace, prosperity and consumer love (if we're into CRM or stuff) But luckily, we are an elect, an elite lot. All 14.2 million of us. We are anointed to handle this. Our opinions are world shapers, idea generators, opinion crafters.

But, there comes a time when even a blog can't do it all. No. Really. I'm not kidding. There is actually a time when blogging becomes, well, not enough. After all, we have to maximize those who can hear our voice - the voice that begins in the wilderness of those hardy souls that are willing to risk their lives, nay, their sanity and read our momentous tomes regardless of consequence to their verbally irradiated grey matter. That means that when a blog alone can't do it is time......................................(dramatic pause, sigh, gulp and now-get-ready-to-speak) time to add to that din of gorgeous pontification, of bloggery, with something new, different and I am quite sure, unique.

A podcast

Yes, ladies and gentlemen, I'm going to be adding podcasting to my repertoire of opinionated blather so you can hear what I have to say, not just read it. Lucky, lucky people. Not only will you be able to read my New York deli-style insights on CRM and the customer ecosystem and the global business changes and specific things ya just gotta do, but you can hear my nasal lightly (yeah, right) New Yawkish accented tones on my podcast, one of the 9 trends that Business 2.0 says you can forget (see more in the next blog entry on some of the other articles that Business 2.0 published this month) about CRM, the customer ecosystem, the experience economy and the new business models needed to meet the new requirements - in other words the specific things ya gotta hear. With or without Russian dressing.

I'd love to call this podcast "The Paul Greenberg Show" since, really, that's what a podcast is - a walking radio show that is run by someone who wants others to hear him or her or both of them on an IPod. But that's a pretty boring name. So I'm calling it, "You are What You Eat" and it will cover the world of the customer experience. That means that the shows will be about finding the companies and the little things going on in the world that are the harbingers of the new business model and the new logic that will be necessary to support the experience economy and its denizens. It'll be about twice a month to begin with and then weekly at the point it looks like I'm actually getting a life. That wouldn't do so 4 times a month will take care of that.

If you can figure out why I named the podcast "show" what I did and can give me a really lucid (or really funny) explanation, posted to this blog as a comment ONLY, I'll give you a $25.00 gift certificate to Amazon.com. But I have the right to reject your explanation as not lucid - or funny. Sorry. My blog, my rules (Ha!)

So start looking out for the RSS Feed for your IpodderX aggregator (What? You don't? Are you crazy? Follow the link) in the beginning of November (or MAYBE sooner. Don't hold your breath though. I don't want to lose you). The blog will, of course, continue. But now, also, you can have a piece of me.

YOU ARE WHAT YOU EAT          Life, love and the customer experience.     Coming to an RSS feed near you.          NOVEMBER 2005