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Recommended CRM Readings

  • C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers

    C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
    This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)

  • B. Joseph Pine II & James Gilmore: The Experience Economy

    B. Joseph Pine II & James Gilmore: The Experience Economy
    This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)

  • Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto

    Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
    If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)

  • Naras Eechambadi: High Performance Marketing

    Naras Eechambadi: High Performance Marketing
    If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)

  • Shoshana Zuboff: The Support Economy

    Shoshana Zuboff: The Support Economy
    This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)

  • James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel

    James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
    This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)

  • Jill Dyche: The CRM Handbook

    Jill Dyche: The CRM Handbook
    The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)

  • Paul Greenberg: CRM at the Speed of Light

    Paul Greenberg: CRM at the Speed of Light
    This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)

  • Donna Fluss: The Real-Time Contact Center

    Donna Fluss: The Real-Time Contact Center
    As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

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December 11, 2006

We Wish You A Merry Christmas And A Happy Chanukah and a Cheery Kwanzaa and An Intellectually Rabelaisian New Year

Okay, all you out there, this is the first in my non-monetary holiday gifts. A "looks-good-under-the-tree" list of blogs, shows, companies etc. that you might not know about but should because they are interesting, entertaining, informative, or some combination of all ten (I'm not telling you the other seven characteristics. Not. No. Uh. Uh.).

I'm also cheap so I don't want to spend money on you all since hopefully, there are enough of you to make it monetary suicide for me to spend. If not, I have no excuse.

Here goes, darlings and dudes-who-are-too-manly-to-be-called-anything-affectionately:


  1. "Technology for Business' Sake" - This, despite your myopic reading of the title, is not about how to drink keiretsu - based wine using the latest in Riedel glassware. This is a radio show with an RSS feed so it is a quasi-podcast, run by CRM industry jefes, Michael Thomas and Brent Leary from their Atlanta locale. They do it at radio station WCFO 1160 studios and they have great stuff. This is not one of those "use Quicken for Home & Business" boo-yuccch radio hours. Not only are there honest to god good things they suggest and recommend but they have some heavy hitters like Bob Parsons of GoDaddy fame and analyst Sheryl Kingstone of Yankee Group employment (she is one of my all-time favorites,though,oddly, I've never met her...maybe not so odd. Lots of people I never met) commenting on what's out there these days in the world of small b'iness. I'd be setting this up in your RSS reader or listening in if you're in Atlanta. This one is a SIGNIFICANT gem and you need to know about it. Why? 'Cuz it has REAL and original value as opposed to being something DJed from someone else's CD. Actually, anything you can find that Brent & Michael do, just keep following it to the end of the earth.
  2. The Wise Marketer- Still easily my favorite of all 2.0 marketing sites. This one is LOADED with incredible material on marketing in a world dominated by customers that marketers can't control. PLUS it takes the view that marketers are the leaders of the engagement and conversation with the customer, not the purveyor of the company line. I truly LOVE these guys - in a platonic sort of way that is. They also put out something called the Loyalty Guide (now in its second edition) but I can't afford it so I don't know what's in it or if its any good. I'll ask around. If its anything like what I read on their site, it sure as shyte (I'm Irish) is good.
  3. The Blogs on ZDNet, especially Dan Farber - Dan Farber isn't someone that the 2.0 world reads regularly - or at least the CRM world reads regularly. But ZDNet is surprisingly smart AND interesting when it comes to whassup in the 2.0 world. Farber, along with his partner in verbal challenge, Larry Dignan, take on things like this, "Are SugarCRM, Socialtext, Zimbra, Scalix and others, abusing the term "open source?" a challenging and rather forthright shot to the chest of some of the open source vendors out there. They are absolutely worth a read and in a place that's usually not associated with it.
  4. Jasper Fforde- This guy is a Welsh writer and brilliantly hilarious. He is easily one of my favorite writers, because, damn, he can WRITE. He has nothing to do with CRM, or Web 2.0 or customers (except those who read his books). He is literary and has a style that is remininiscent of part S.J. Perelman, part Max Barry and part Donald Westlake. You gotta check his website out to get a feel of what he's all about. His characters are detectives who investigate nursery rhyme or literary crimes against books among them, attempting to change the ending of the book or a character from the book gone wild. For example, click on either of these two books to get an idea:

    First, The Eyre Affair The Eyre Affairand second, The Well of Lost Plots The Well of Lost Plots (Thursday Next Series)

  5. The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto - Shoulda, coulda, woulda. This is one of those books you shoulda heard of, coulda heard of, and if you actually did, woulda read. For those of you reading this who are 5 years old or less, this book came out in 2000 and was the clarion call of the 2.0 customer and yet, not that many people know much about it. At least not those I deal with. Frankly, you're nuts if you don't read it. This is the one that says, "markets are conversations." And in the ancient days of 2000 nonetheless. The ongoing conversation is being carried out by Doc Searls' blog (Doc is one of the pioneers and authors of the 2.0 mindset), called fascinatingly "Doc Searls Weblog" and what he says, goes.
  6. Haystack - For those of you who haven't read the blog that gets the social customer best (outside of me, of course. Oh, okay. Equally), The Social Customer, Chris Carfi's thang, shame on you! But even worse, if you haven't checked out his social networking tool, Haystack, Shanda (yiddish for shame on you) many times over this season of holiday cheer. Before I get into my brief take on it, here's Doc Searl's take on it. Social networking tools are indispensible now. The contemporary brand of hive activity that younger generations find naturally filtered its way into business recently and are essential for the newer business models that are beginning to emerge as pre-eminent. Haystack, Chris's product, has unique features that you won't find anywhere else. Things like tagged "finding", rather than use of search. Or Skype connectivity to any particular member of the "stack." Or a personalized locale for the individual stackees that you prefer. Or....just check it out. Its a useful, important, significant and contemporary tool. Its cool too.
  7. Slideshare.net - If you love YouTube, Flickr and yet are over 40 so you don't tell anyone. This one is for you. You upload your powerpoints a.k.a. PPTs to this site and develop the tags and let others download. A Flickr fix for the over 35 without the telltale whipped cream on the nose after you've drunk it down. This is one great service and site and makes geezers feel "with it." Okay, I use it. So do a lot of errrr....us.

Okay, enough stocking stuffers. More will show. Ho. Ho. Ho. Time to go.

Yo.

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