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« Social Networks and DirecTV Go Together Like A....Ummmm | Main | Senor y Senoras y Senoritas....BOGOTA!! »

June 16, 2007

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Air Jordan

Beauty is truth, truth beauty. That is all ye know on Earth, and all ye need to know. Do you agree?

Paul Sweeney

The question is posed in an interesting frame, but let me re-frame it to focus on just one element:

- Have people always wanted others to "see their stuff"?

(ans. Yes! conspicuous consumption becomes conspicuous production!) Your flashy new blackberry tells others a number of things about you, your interests, your social position etc. Especially if you customised it.The general need for this signaling has become absolutely obvious with the proliferation of the iLike feature on Facebook. The internet just enables this person-comparison-shopping to be more efficient, and their are high returns to be gained from successful matching, thus incentivising the activity;

-What particular mechanisms have enabled the desire to "ping" those with potential common interests? (i.e. being anonymous opens out the potential to explore new relationships because you don't risk your own identity, a valuable social asset, yet, our group/herd/tribe need to be able to boundary span groups, boundary spanners are de-facto valuable, as the six-degrees of separation study showed).

I think that the ability to "facet" ones "identity" in a way that enables you to search for and find these facets with others is, I think, a key element of this "condition of postmodernity"...

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