I'm heading out to the Microsoft World Wide Partner event to see what's up in the world of CRM, Environments and Ecosystems. This is taking place in Denver, a city I know little about except that the Broncos are there and the Nuggets too. I was at the airport once and in the city for about an hour once and that's it. So it could be very cool just for another city notch on the belt. The Microsoft PR team has about 10 meetings set up for me with both Microsoft CRM leadership, some Microsoft Surface honchos and a couple of partners too. I'm going to get a good look at Microsoft Dynamics CRM 4.0 - the first of the on demand versions and I'll send you a good, bad, or indifferent report once I get a good enough look at it.
So this will be my last blog entry until I arrive at the conference (BTW, they are expecting more than the 7000 partners who showed up last year). I'm also one of the participants in a webcast coming up at 2:00pm EDT on Tuesday, July 10 run by my buds over at RWD. Here's the link if you want to hear me and them about the customer experience - three questions answered on the spot. by me, Michael Thomas, CRM Association president and Gerhard Friedrich, customer-centered organizational change management star extraordinaire.
In the meantime, I'm starting something new. I know by now that you all know I'm going to write the 4th edition of CRM of the Speed of Light. I'm totally excited.
But in the spirit of the Enterprise 2.0 from the customer's view that the book will represent, I'm going to use the social media vehicles I have to do some things related to the book that I couldn't do in the past.
This is the first of them.
You might notice two things here:
- There is a new category called "CRM at the Speed of Light, 4th Edition."
- There is an embedded video below.
I'm going to preview some of my book technology and business selections on the site prior to publication ( tentatively, August 2008) so that you can see videos and hear audio that enriches your experience with them. They will be somewhat random, because I can't organize them by chapter yet. However, when I can, I'll add new categories that allow you to view the selections by chapter. But what you will be able to do is to go to the CRM at the Speed of Light 4th edition category on the blog and queue up the content that will add to the "reading experience" of the book. I may at some point aggregate it myself and move it to Vox and set up a site for readers to see premium content in addition to this multimedia extravaganza.
("We're Sgt. Pepper's Lonely Hearts Club Band...We hope you will enjoy the show....")
In the meantime, I'm going to select technologies and businesses that will appear in the book - though they have no previous knowledge they are going to.
The first selection that's made it into the book so far is Zoho, if you remember one of my Steppin' Out Award finalists. What I have here is an explanation and demonstration of Zoho Notebook, done by Raju Vegesna, the Technology Evangelist of Zoho on Robert Scoble, blogger superstar's show, the ScobleShow last May. If not a game changer (and who's to say it isn't?) its at least an incredibly exciting tool for collaboration and communication. I'll defer to the book for a longer review, but one other thing - its also free!! Watch the demo, read the book, but here's the preview.