PGreenblog: CRM 2.0 Wiki is....getting................slow

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Recommended CRM Readings

C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)
B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)
Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)
Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)
Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)
James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)
Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)
Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)
Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

October 05, 2007

CRM 2.0 Wiki is....getting................slow

Everyone!! The activity on the CRM 2.0 wiki has been pretty much nonexistent for months. Since July there has been one intrepid soul besides me who added to the conversation on the creation of CRM 2.0. I REALLY would like all of you out there to participate in this discussion which I think is important to the community and to business in general.

Plus, I'll put your name in my book somewhere if I see a contribution you've made that makes sense to quote.

Please, lets make this happen. Its the CRM 2.0 Wiki. Click on the link and be as brilliant as I expect you will. We need to do this. This is a good opportunity to help define something that needs definition.

Really.

Technorati : CRM 2.0, wikis

October 05, 2007 in Social CRM, User Generated Content, Wikis | Permalink

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Comments

I hope i can see them too anyway.

Posted by: sedona tours | March 04, 2011 at 05:35 AM

Hello Paul,

I think I didn't receive the access codes yet.
Would be happy to contribute when I get them.

Best,

Stephane.

Posted by: stephane lee | October 08, 2007 at 03:41 AM

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