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Recommended CRM Readings

  • C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers

    C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
    This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)

  • B. Joseph Pine II & James Gilmore: The Experience Economy

    B. Joseph Pine II & James Gilmore: The Experience Economy
    This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)

  • Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto

    Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
    If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)

  • Naras Eechambadi: High Performance Marketing

    Naras Eechambadi: High Performance Marketing
    If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)

  • Shoshana Zuboff: The Support Economy

    Shoshana Zuboff: The Support Economy
    This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)

  • James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel

    James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
    This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)

  • Jill Dyche: The CRM Handbook

    Jill Dyche: The CRM Handbook
    The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)

  • Paul Greenberg: CRM at the Speed of Light

    Paul Greenberg: CRM at the Speed of Light
    This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)

  • Donna Fluss: The Real-Time Contact Center

    Donna Fluss: The Real-Time Contact Center
    As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

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December 20, 2007

Congratulations are In Order as We End the Year in CRM on a High Note

I'd like to offer major congratulations and best wishes for the new year to everyone as we end 2007. 2008 looks really good to me but I'll get into that in a future post. I'm going to do 4 posts on the forecast for 2008. First, this one, which will look at the December events that deserve some congratulations (including at least one that's self-congratulatory. I don't mind getting my ego into this to some degree) to the CRM related folks accomplishing them. Then the next post will be a look back at my forecast a year ago, which is the polar opposite of self-congratulations, and is instead self-flagellating. Then a post on what the experts are saying will be the highlights of 2008. Finally a fourth post on my forecast for 2008. Then I'm going to drink an ounce and a half of Macallan 18 Year Old (or two) and then I'm going to curl up in a ball and hide until next December.

So, with that, lets move to the very first of these posts:

Congratulations & Kudos for December 2008

I want to congratulate a number of companies who took the last month of the year and just did some good things as far as I'm concerned. Things that enhance our industry and make my life interesting and hopefully, benefit the companies that did them. Some are surprises, all are welcome events.

Congratulations to:

  1. SAP - For their total revamping of SAP CRM 2007 so that it actually reflects what customers in the contemporary world want. It ain't easy for a massive company to make the nimble changes that they did but imagine SAP with a skinnable Google like user interface that's also personalizable and customizable with drag and drop movable screen elements, and some incredibly intelligent functionality such as Real Time Offer Management which does on the spot customer intelligence analysis
  2. NetSuite - if an IPO with an opening price of $26 ($10 per share over the suggested Dutch auction price of $16) and a surge through today to $35.50 by closing, ever deserved the goodness that surrounds it, its this one. NetSuite has a genuinely great person as their CEO - Zach Nelson and one of the biggest hearted people in the universe as its SVP of Corporate Communications - Mei Li. I can't say enough personally about them, except that I'm glad to have them as my friends. Plus I really like their product too. Great start for great folks.
  3. Oracle - This might be my biggest surprise of 2008. I didn't think they would ever do this but they did and earned some points with me. Oracle announced that they are adding a host of Web 2.0 customer-engagement driven features and functions to Fusion when its released next year. And these aren't of the "cool looking, dude" variety, but both practical and cool.Check out my prior post on this thing. This was a shocker and congratulations worthy fur shure (in deference to the Valley)
  4. Microsoft - They announced the release of Microsoft Dynamics CRM 4.0 a.k.a. Titan to manufacturing this week - which is earlier than expected (at least by me, among others). Earlier.....Microsoft. That's usually an oxymoron.
  5. Aplicor - Good guy Chuck Schaeffer, CEO of Aplicor's hard work and relentless desire to have an impact showed up strong this week as he made the list of top twenty five influencers released by InsideCRM and the Aplicor Blog made the list of top 20 CRM Blogs by the same. (check out the blog here) This one is well deserved. Not only does Aplicor produce a genuinely good product that wins numerous awards, but their clients tell me that Aplicor goes to incredible lengths to work with them to resolve those pesky issues that always come up in implementations. Now they can add "thought leaders" to their C.V. Plus their on demand services have had 100% uptime so far. Way to go, Chuck.
  6. InsideCRM - This relatively young pup a.k.a. upstart CRM site is doing genuinely interesting work and has a site format that most of the other CRM sites should envy if they know whats good for 'em. These guys have the smarts too because they know that people like lists and rankings and they provide them with their year end look at Top Blogs (as you know I won that one), Top Influencers (I came in #8 on the top 25 - #1 of the non-vendors. Marc Benioff won the #1 slot.), and Top Innovations of 2007. I can't say I agree with everything - for example, how Outlook as a CRM interface made top 2007 innovations, given that its been around for years as an interface for CRM, just shows you how hard it is to find innovations in CRM. But, all in all, InsideCRM is providing content too. Plus they provide it in an opinionated and often breezy personal style, which means there is a site with a voice that is actually likable, not stilted. Yes, they truly have OPINIONS. They don't just report, nor do they just bitch which an incredible amount of the CRM industry does with misplaced glee. They have real live grrrr-inducing content. Disclaimer here: My liking of this site is not colored by my very good showings in their "standings." This is colored by their interesting content, their lively writing and their easy to read and navigate layout. They still have a ways to go but I gotta tell you these guys got game and they deserve kudos.

So congrats to all of the above making the last month of 2007 a very very good one for CRM and one that means an extremely hopeful 2008.

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