- The social network is responsible for providing a reasonable expectation of privacy for each and every member of the network. That means that the individual who provides the profile retains ownership of the profile and is, in effect, licensing the use of that profile in a limited way.
- That the terms of the "license" must be mutually agreeable and always transparent. There are no hidden or undue uses of the profile by the social network.
- The social network is must do what it has to so that it is trusted AS A PEER by the individual members of the social network. This one is the most important and is critical to all businesses now. I'll be elaborating on this in future entries. For now, suffice to say, the social network can't be seen as an abstract entity by the individual members. It MUST be seen as a "trusted peer" to be successful.