What Was I Thinking - Addendum to the Laslt Post

What was I thinking? My worst SuperBowl commercials were the product of me brain cramping. There were FAR worse commercials than that!!

• Underarmour about as stupid a commercial as I've ever seen (V is for Vendetta is a lot better - and I didn't even like the movie)

• Careerbuilders.com commercials were disgustingly bad (especially that Spider "thing" and the message was unknowable (MyCRMCareer.com would never be that crass!! :-))

• Finally, the series of commercials for Salesgenie were simply about as lame a set of commercials I've seen anywhere. The company isn't lame so I'm not sure what led to such bad marketing. Need to rethink how they spend their marketing dollars. On that big a stage with that expenditure a CRMish company needs to do better than that. I can't applaud them for their boldness. The commercials were that bad. They were.

Technorati : SuperBowl, commercials, marketing

Comments

[tara]

Paul!
I think the UnderArmour commercial was referencing the movie "Warriors" - as the tribes merged and gathered to hear the speech. The only thing missing from the commercial was the coined line of the entire (funny/lame) movie "Can you dig it?"

My favorite commercials were actually the ones done by the NFL - on the "not so SuperBowl" stories. Probably because they were real & well done. It gave a softer side to football that countered the image of embarrassing end-zone dances...

[Jesus Hoyos]

The ads are here as well: http://www.myspace.com/superbowlads ... I was monitoring the site during the game...it went from 12k members to 45k members during the game... Here are mt twitter comments:

Superbowl Ads are ready for viewing: http://www.myspace.com/superbowlads about 18 hours ago from web
Getting errors trying to load Superbowl Ads Page at MySpace - had to refresh a few times... 41k members and counting after 2nd tv ad about 18 hours ago from web
Superbowl Ads Page in MySpace went from 12k members to almost 35k after tv ad during the first 1qtr http://www.myspace.com/superbowlads about 18 hours ago from web

http://twitter.com/jesus_hoyos

[Paul G.]

Hi Paul,
Check out this link for the commercials at Fox Sports. http://msn.foxsports.com/nfl/story/7747698/Super-Bowl-XLII-Commercials

[Paul Sweeney]

HI paul, I went over to the NFL site where the posts to the ads were, and the thing just would not play at all. I am in firefox, granted, but to misquote monty python "It was a dead site, deceased, no longer with us, it is no more...."