I'm heading out to Toronto to begin what might be a great but grueling week. I'm on an experts panel at the Microsoft Canada kickoff for Dynamics CRM 4.0 and then head out to San Jose, CA on Wednesday night to arrive at my hotel roughly 2:30am to speak as one of the keynotes at SugarCRM's national SugarCon at 9:00am the following morning. Should be able to give a really good speech since I'm going to be tired and my inhibitions will be, shall we say, "lesser."
But before I go, a couple of things.
First --- YEAHHHHHHH GIANTS!!!
That had to be one of the best football games I've ever seen with David Tyree's catch and Eli's supernatural evasion of the Patriots pass rush/blitz being one of the greatest sports things I've ever seen. Being a Giants fan made it that much sweeter. That was as improbable a season as I've ever seen and one of the most satisfying. Restoring New York to glory helps - and defeating the Patriots who, while I don't hate, didn't want them to be "historic" either.
Okay, but this is about CRM, right?
First, my favorite 3 SuperBowl Commercials:
1. The Clydesdale and Dog Trainer one for Budweiser
2. The Giant Carrier Pigeons for FedEx
3. The "Where is Love" commercial for Diet Pepsi.
I also really liked the Coke ads in general actually. As well as most of the Bud Light ads.
The ones I thought were the worst? Doritos UGC with the giant mouse pounding the guy (once again proving, just because its UGC doesn't make it good) and the ETrade little baby vomiting ad. Its as I've always said. Because we've grown up with TV, even when doing user generated content there is an expectation of production values. Pandering to some fantasized "gross out" crowd isn't particularly funny.
If you want to see all the commercials, go here.
Okay, one last thing on marketing that I think is incredible. I was in a gathering of some people a few weeks ago and we were talking about commercials. When I mentioned that I thought the Cadillac 2008 CTS commercial that stars Kate Walsh of Private Practice and Grey's Anatomy was incredible because of her delivery of one line (see the YouTube video below and I KNOW you'll figure out what it is), the entire crowd - literally and excitedly (note that) jumped in.
Excitedly. The entire room (about 15 people) went and mentioned the line and everyone LOVED it. Which shows that irony and metaphor in contemporary advertising can impact a large group of people on behalf of the advertiser when used well. They are not "uncool." A lot smarter than a stock trading baby vomiting. Intelligence and humor - or at least irony - still make for the best commercials in a short time with the most impact.
Do you know the line? It's just so obvious - and so amazingly well delivered. Its a thing of beauty.
As was the Giants victory!!!