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« Heading Home | Main | Way to Go, Joe! Time Magazine Finally Gets What Its All About »

March 18, 2008


Michael  W Thomas

Paul, I agree on the sooner than later aspect of analytics play on social networking. I have had many conversations lately around the convergence of CRM and Social Networking. No one has disputed that it is an inevitable coming together but the question I continously hear is "so what?...then what?" How can you capture the interactions and make sense of what it is revealing. I know from a sales and marketing point of view the question will be how can I use it to help me close business and how will it interact with my current CRM system. It is refreshing to see that some progress is being made in that arena. Like I always say, the real work begins when the correct data is in and I can make sense of it all.

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