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March 07, 2008


Dennis Howlett

@Paul: SAP has been talking to bloggers for close on 2 years this way - continuously - not just once in a flood. And rarely under dopey NDA agreements although sometimes under short embargo.

Justin, YOU may talk to bloggers all the time and there may be conversations with bloggers all the time, but how often do you have bloggers-only embargoed product briefings? I think I know the CRM industry pretty well and there haven't been any from any company. Until Anthony did this, there were NO individual blogger conversations with me or my colleagues in CRM from Oracle that involved scheduled formal briefings.

This isn't bubble bursting. In case you haven't figured it out, I haven't liked Oracle much in the past. Since November, you've made great strides and are beginning to emerge from your incredibly tight cocoon - finally. Anthony and his strategy team are doing a good job with the product and the PR. That's something that deserves some praise.

I couldn't care less about the ego stroking part of this. There isn't any. Oracle needs to keep doing things like this more than I need to keep attending them.

Justin Kestelyn

Not to burst your bubble or anything, but we talk to bloggers all the time at Oracle. ;)

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