Yes Oracle.
I was on a call today with Oracle. And while I can't reveal the content of the call until March 11, 2008 at some unknown AM time, nobody said that I couldn't talk about the form of the call.
So I will.
It was a call run by Anthony Lye, SVP of Oracle CRM. It was a bloggers-only call.
Yes, only bloggers were on it.
It was run as if it were a journalist call or even to some extent an analyst call. I don't know how many bloggers were on it but it was, to my knowledge, the first time a major CRM vendor (or for that matter, any CRM vendor, large or small) treated bloggers the way they should be treating them - as influencers who might have an impact on the vendor's products, services, and company.
So, once again, I'm stunned by a good move by Oracle (though not particularly stunned that its a good move by Anthony Lye - he seems to be making a lot of them) - that's two in the last 4 months (which totals two in the last 4 years) and on March 11, I'll be, I think, making that three.
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CRM Accolades
Recommended CRM Readings
C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
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March 07, 2008
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@Paul: SAP has been talking to bloggers for close on 2 years this way - continuously - not just once in a flood. And rarely under dopey NDA agreements although sometimes under short embargo.
Posted by: Dennis Howlett | March 10, 2008 at 06:15 PM
Justin, YOU may talk to bloggers all the time and there may be conversations with bloggers all the time, but how often do you have bloggers-only embargoed product briefings? I think I know the CRM industry pretty well and there haven't been any from any company. Until Anthony did this, there were NO individual blogger conversations with me or my colleagues in CRM from Oracle that involved scheduled formal briefings.
This isn't bubble bursting. In case you haven't figured it out, I haven't liked Oracle much in the past. Since November, you've made great strides and are beginning to emerge from your incredibly tight cocoon - finally. Anthony and his strategy team are doing a good job with the product and the PR. That's something that deserves some praise.
I couldn't care less about the ego stroking part of this. There isn't any. Oracle needs to keep doing things like this more than I need to keep attending them.
Posted by: | March 07, 2008 at 08:07 PM
Not to burst your bubble or anything, but we talk to bloggers all the time at Oracle. ;)
Posted by: Justin Kestelyn | March 07, 2008 at 06:14 PM