July 2009

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Recommended CRM Readings

  • C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers

    C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
    This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)

  • B. Joseph Pine II & James Gilmore: The Experience Economy

    B. Joseph Pine II & James Gilmore: The Experience Economy
    This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)

  • Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto

    Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
    If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)

  • Naras Eechambadi: High Performance Marketing

    Naras Eechambadi: High Performance Marketing
    If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)

  • Shoshana Zuboff: The Support Economy

    Shoshana Zuboff: The Support Economy
    This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)

  • James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel

    James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
    This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)

  • Jill Dyche: The CRM Handbook

    Jill Dyche: The CRM Handbook
    The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)

  • Paul Greenberg: CRM at the Speed of Light

    Paul Greenberg: CRM at the Speed of Light
    This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)

  • Donna Fluss: The Real-Time Contact Center

    Donna Fluss: The Real-Time Contact Center
    As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

« Pictures At An Exhibition: Michael Maoz Kicks Some Intent-Driven Butt Into Gear | Main | A Company Like Me, Part 1 »

May 09, 2008

Random Gems from SAPPHIRE (Get it?)

Found out that SAP has a deeper commitment to communities than I thought. They have a community called BPx that has 350,000 members consisting of business analysts and application consultants, IT project managers, and process developers on the techie side and BPM guys, UI experts, change management gurus on the functional side. Run by a really forward thinking dude named Marco ten Vaanholt. A "social-smart" guy. Title is Global Head, Business Process Expert (BPX) Community (see Marco's comment below that led to this correction). They also have a 1.2 million member developers community called SDN....

Mike de la Cruz, SVP of Mobility & Analytics (CRM related stuff) seems to be the guy who drove the execution of the SAP CRM Blackberry app and he did a GREAT job. What's funny here is that when I mentioned his name on Twitter, I heard from several of the Tweet-producers that they knew him or had gone to school with him. Amazing. He is REALLY known around the industry....

Eric Clapton did what turned out to be a great show because the second half of it was cranked up by Clapton considerably from the first half. He did all his old stuff in the second half and more acoustic, quieter blues in combination with some serious electric blues discharges the first half. But he left the crowd at the end roaring. He is a god. No doubt. I saw him in his last (until the 2007 revival) Cream concert in 1969 or 1970 whenever it was in Chicago with my brother. Their final U.S. tour....

One curious thing about SAP's thinking...they made a major effort to de-emphasize not just Business by Design but what they called the "By Design platform" at one point. In reference to Business by Design they kept saying they had "Business All in One" which, of course, is their on premise small business applications. Not a notable success either. Which is me saying its not a very good product in another way. That's upsetting. They may be having some development problems, which, Hennings Kagermann alluded to in one brief comment during one presentation (I forget which one) - delayed delivery. But the almost vehement shoving of Business By Design under the table (not the bus) was disconcerting, because to play, they are going to have to have it. This is not an option. I've heard too many different release dates from too many sources to speculate on which one is accurate. But SAP HAS TO RELEASE A SOLID ON DEMAND PRODUCT TO PARTICIPATE IN THE CRM AND ENTERPRISE APPLICATIONS WORLD. Their time is pretty short too. I hope they do. Because all the rest seems to be so on target.

Comments

Sorry to have missed your session at Sapphire. Volker Hildebrand told me that it was exceptionally interesting. It unfortunately coincided with our SAP mentor meeting and a community session around Corporate Social Responsibility and Sustainabilty. As Community Evangelist I'd like to invite you to visit us and get a look feel for some of the collaboration activities of the BPXers in action (Perhaps the community project in the BPX wiki space is a good place to start), but I'd also love to have your input as to how to enrich the CRM community space. The geeks are all over the technical CRM forums, but it is engaging the business folks that will be the real challenge. Finding the right business content for the community is my goal and some of the material I'm looking for goes beyond product and solution speak. I'd been putting out twitter feelers to see if any of my "peeps" were engaged in the Business of CRM. Most of my folks are "techies". Sure would love to have your community approach light the way for the CRM business lurkers.

Thanks for the actually not small correction, though you're being kind to call it small. I'm going to fix it in the actual post. AND for the SDN info.

Thanks for the kind words Paul. Small correction that might help. The BPX community focuses on business analysts and application consultants at the core, then in the range are IT project managers, and process developers on the techie side and BPM guys, UI experts, change management gurus on the functional side, however we do not focus on developers. sdn.sap.com (sdn) does.

SDN is now about 1,2M members big, and you are correct the BPX community is now over 350,000 members large.. have a nice weekend

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

2008 CRM Magazine Influentials

CRM Evolution 2009


Enterprise Irregulars

Enter your email address:

Delivered by FeedBurner

Website Grader

  • Website Grader

CRM 2.0 Wiki