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C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)
B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)
Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)
Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)
Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)
James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)
Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)
Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)
Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
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A few weeks ago, if you remember, I griped right here on these pages about Sony and their misleading advertising on the HDR-SR10 High Definition camera. They claimed they had an iLink connection where there wasn't one.
Guess what? They fixed it. HA!!
Take a look at the new page. Checked today....
LOOK OVER LEFT AT THE I.LINK INTERFACE THEN CHECK OUT THE PRIOR BLOG ENTRY
HA! I win!
Sorta.
Jerks.
I'm still out the bucks it cost me.
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Thanks for the information above. It has help a lot for my coming projects.
Posted by: l-arginine | February 16, 2011 at 06:42 AM
Over on the 1to1 Marketing blog, they talked about Sony's customer relationship approach today - positively. In the comments was a blistering rebuttal from none other than Graham Hill. Great minds become disgruntled alike!
--Chris Bucholtz
Posted by: Chris Bucholtz | June 23, 2008 at 08:05 PM
We are using MS CRM 3.0...
We had to add one custom report (made in VS 2003 Business intelligence project).
We have added via Reports --> New --> then Selected contract.Rdl (it was contract report) --> selected other relevant fields --> pressed Save and Closed.
Now reports works fine on this server...when we asked other user to check this reports from their system..
Surprisingly all the reports for other users stopped working...Whenever user clicks on report tab --we get MS error dialog saying --
"An error has occurred. for more information, contact your system administrator.
Try Again or Cancel"
Can anybody help what's going on in CRM 3.0 over here?
If anybody has got any solution...Please reply me at Mayank.pujara@iris.co.uk. any help will be much appreciated.
Thanks
Mayank
Posted by: Mayank | June 23, 2008 at 06:25 AM