This has little or nothing to do with CRM except that its HILARIOUS (which has little or nothing to do with CRM). Apparently, this is a REAL discussion - not Monty Python or anything like that. Thanks to my brother Bob for this one. UNBELIEVABLE!
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CRM Accolades
Recommended CRM Readings
C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
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June 26, 2008
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Sadly, as it works out, though, (see comments here), not real. But still HILARIOUS!!
Posted by: Paul G. | June 30, 2008 at 08:02 AM
very very funny.
Posted by: Paul Sweeney | June 30, 2008 at 07:54 AM
They are a comedy group in Australia that does political humor. Go to the youtube page and watch the related videos, like the one about the prison ship.
They are very funny.
Posted by: Joel Lindstrom | June 27, 2008 at 06:41 AM
Paul,
What do you mean "it has nothing to do with CRM"? It is perfectly describes some of the CRM implementations I have seen. The post-mortum analysis was just as informative and educational. :-)
Posted by: Gregory Y | June 26, 2008 at 08:31 PM
Oh, this is just flat out hilarious. I'm going to send this to a few hundred of my closest friends. Thanks for the laugh.
Glenn
Posted by: Glenn | June 26, 2008 at 10:56 AM