July 2009

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Recommended CRM Readings

  • C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers

    C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
    This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)

  • B. Joseph Pine II & James Gilmore: The Experience Economy

    B. Joseph Pine II & James Gilmore: The Experience Economy
    This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)

  • Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto

    Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
    If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)

  • Naras Eechambadi: High Performance Marketing

    Naras Eechambadi: High Performance Marketing
    If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)

  • Shoshana Zuboff: The Support Economy

    Shoshana Zuboff: The Support Economy
    This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)

  • James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel

    James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
    This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)

  • Jill Dyche: The CRM Handbook

    Jill Dyche: The CRM Handbook
    The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)

  • Paul Greenberg: CRM at the Speed of Light

    Paul Greenberg: CRM at the Speed of Light
    This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)

  • Donna Fluss: The Real-Time Contact Center

    Donna Fluss: The Real-Time Contact Center
    As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

« A Sneak Peak at CRM at the Speed of Light's 4th Edition Introduction | Main | Another Day, Another CRMSOL4 Excerpt »

July 09, 2008

I Dig (not Digg) Diigo (not Digg-o)

I think I finally found the Web 2.0 social tool I love. It has captured my heart. It's put a spring in my cerebral step. Its made my life easier because it is sooooo easy to use and so many people who I've invited to this particular dance have come. This is a dance that has a bit of hip hop, a little paso doble, a bit of the ballroom and some jazz. This is easily the best social bookmarking and research tool that I've run across on the web and given that I'm in a geeked out frenzy most of the time trying out zillions of tools that's saying something big time. Most of them are tried, not bought if they cost, and discarded within about 2 days which is my ADD-tested and approved patience limit. For example, I figured out in a more fevered state that I've tried 13 Twitter clients already - settled on 2 - OutTwit and Tweetdeck.

That would be Diigo. Spelling D-i-i-g-o. Two eyes? Two 'i's"? Whatever. Spell it right and then go get it.

Diigo is one of the few Web 2.0 tools that I find both useful and utterly cool. It actually has value and purpose, because it best represents social bookmarking - which has value and purpose. Lots of it to someone who lives on research -feasts on knowledge and spits out judgments which may be questionable at times (many times) but at least are raising information-soaked questions, not judgments devoid of content.

Let me show you my Diigo dashboard first. (not a friggin' WORD about that picture. Understand?)

This should give you a good idea of how the whole thing works. You can create "groups" which are communities of interest really; you can communicate with individuals by sharing bookmarks to data. On the dashboard you can see the bookmarks you taggeds, the lists you've created to organize the bookmarks, the tags you've created to reflect the bookmarks to the community at large and find like bookmarks, the sites that you focus on and, of course, the groups I just mentioned this is coupled with a very cool toolbar that makes it easy to capture a bookmark. See the next Figure (Click)\


What makes this remarkable is that I can not only save web content that has research value to me in an organized way that's easily accessible but I can share that content as I pleasure and receive bookmarks from others who participate with me as my friends or as members of an open or restricted community also. So it gives me the ability to get what I need while I write CRM at the Speed of Light to make a ubiquitous example even more so, and then to solicit the links from someone who is supporting the effort. Wow. MAJOR MAJOR benefit.

Try it out. Use it. Join a group. Create a group. You want to understand social bookmarking as capabilities for engagement and community? This is the one you need to know. No other one comes as close. Period. And I've looked.

Technorati : ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452eab969e200e55390e8fa8833

Listed below are links to weblogs that reference I Dig (not Digg) Diigo (not Digg-o):

Comments

I left Blinklist one month ago and start using Diigo.
But there are some details in the social bookmark tool that make it worst than the others, just like these:

- Diigo doesn't permit you give stars to the sites you most like, so they can appear in first place in a given list. Blinklist does it very well. Starring your sites is a good and esay way to have access to your "favorites of favorites".

- Diigo doesn't have a Quick Start Page, like Blinklist does. This page is something like iGoogle and Netvibes, where you can put all the sites you visit often.

- Diigo doesn't permit you organize your bookmarks in bundles, like Delicious does. The bundles are excellent to find the tags associated with any given issue.

- Diigo doesn't have a bookmarklet that permit you save a page in a quick way, just with a touch in the icon, without giving it an specified tag.

That is it. I hope Diigo become, in the future, a complete bookmarking tool, offering us all the facilities the others already have.

I absolutely have to agree Paul. I am still figuring out the best ways to use it. Bookmarks are effectively an indexing system for the web. The ability to share the index, and the content with groups with a high degree of relevance is a real time saver and very useful. It is probably a better tool for closed than open networks - but even the ability to find others who are interested in the same content is interesting - especially in smaller targeted communities.

I am less certain that it is purely speaking a social networking tool. But it is absolutely a wonderful and useful tool for supporting in-network communication around content. And I think that you said it well, very interesting. Interesting as well that it is provided in an advertising model. I would love to see it offered in an alternative model which is where I think that ultimately it may find its way into almost every meaningful network.

It provides so many efficiencies. The other thing is that they are just starting, so you know that it will get better as they reach into their community. This is one worth sharing for sure. They deserve kudos for the unique insights and innovation.

Paul,

Thanks for a cool review of Diigo! Really dig your writing :-)

Indeed Diigo is designed with productivity & collaboration in mind. Glad to hear you found Diigo useful. Welcome to the Diigo community and look forward to your active participation!

Cheers,

Maggie
www.diigo.com

I've recently switched from del.icio.us to Diigo. One huge benefit of caching all the backmarked web content is you have unlimited text search, on the full content, vs. just titles in del.icio.us.

And you don't really have to give up del.icio.us either: Diigo will import your bookmarks, and for new entries will del.icio.us in sync with itself.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

2008 CRM Magazine Influentials

CRM Evolution 2009


Enterprise Irregulars

Enter your email address:

Delivered by FeedBurner

Website Grader

  • Website Grader

CRM 2.0 Wiki