Ed Abbo is up on the stage now - new session - he's the SVP of Oracle Product Development (something close to that) - talking about the Oracle app strategy:
- Product Lines - teams dedicated to each of the product lines e.g. JD Edwards
- Teams dedicated to processes across applications - can be vertical
- Taking advantage of Fusion based technologies - which means reusable components across product lines. PG - Follow Chris Carfi on Twitter for this keynote. They are focused on process innovation and business innovation - the user innovation side of things - not very structured and bottom up. Over past 10 years have automated biz processes w/in company's four walls. 40% of actions are outside of this according to Gartner - partners, suppliers etc. - extended enterprise. But there is also the people here. Partners/customers/employees interacting for new product collaboration and same with suppliers. Need to find out who has the most influence so that for example, one customer more influential over another. Gen #1 technologies fall short. Social networks etc. need to be invested in. McAfee has research to prove it works to invest in this. Tata Motors - Minoj Jain - Tata Motors - largest automotive mfg. in India and one of the largest in world. Investing $$$ in bio-diesel engines etc. Recently acquired Land Rover and Jaguar. They are using CRM Dealer Management system from Oracle. They went from 58% same day delivery in 2006 to 79% in 2008; post service satisfaction up from 77% to 92% in same period. They are selling this cute little car for $2500. (PG: I know the path to this car hasn't been that smooth though. Read up on it a few weeks ago) Doing a demo of Interactive Dashboards for the CRM Dealer Management System - supply chain metrics - supply, demand, material repository. Demo is okay. Not too easy to represent. Claiming complete visibility. Real time interactions are also claimed. Josh Weinberger Tweet: @kitson #oow08 #Abbo #Tata Ed Abbo has the kind of conversational dynamic that builds rapport w/an audience. He should be out there more. Now Wells Fargo HR CTO Adam Christensen: I'm skipping this one though its pretty interesting. Not my kind of turn-on though. Hand rest time again. I'll transmit some good tweets if I see them. Hmmm....Adam C. is showing Wells Fargo equivalent of Facebook for the enterprise - if that's true then the HR information not under the control of the employee is tied to her profile information which is controlled by the employee but hasn't said that). Tied to metrics for business performance. Really good stuff. Sorry for the silent treatment. Melissa Boxer is on stage talking about L'Oreal. Melissa is a really bright and long experienced person on the Oracle CRM team. Abbo: go to website and point of sale, they know who the customer is. Melissa: helping L'Oreal transition to new channels - mobile. iPhone in particular. Showing Body Shop iPhone app. Knows all my details through profile and replaces the loyalty card with native iPhone. Pulls up native CRM data. Can search for products on iPhone like Vitamin E Skin care. Can not only see an expert advisor rating but a "Person with similar skin" set of ratings, reviews. Has a Promotions for Me button and there is a uniquely targeted promotion - app knows point balance and allows you to use loyalty points to get discount. Can share promotion with friends, donate the discount in cash to charity or take the product. Show the loyalty id on the iPhone at the store and the transaction is done and the new data is included in the CRM system. Can see the updates and transactions and status on the phone. (PG: Saw this at Gartner. This is one of the best applications I've seen for the iPhone. Really good. Love to see this in more than a demo environment. Not sure if its in production or its beta or its proof of concept. Will find out and let you know.) Melissa is gone. Ed is talking about all the iPhone apps in the pipeline including sales etc. Now he's moving on to business process innovation: Looking at it from specific industries and also doing things like streamlining order to cash. For public sector they are looking at constituent service, case management, SRM/procurement, financial management - for example. Developing process integration packs for multiple industries. So for retail they have Loyalty management, PIM for retail and Financial Controls. Also app specific maps including an SAP specific integration pack based on their AIA architecture. "Not waiting for SAP. Being proactive." (PG: again, the stupid, though mild swipe. Just make the comment that you're doing it. Good enough. We know you're competing.) Anthony Lye on the stage (You go guy!): Demo of social CRM. Familiar Oracle portal is now more like Facebook, LinkedIn or Ning. I can design them, create them and invite people to them - with a strong governance model - and the ability to introduce enterprise level data. You can go to employees, yes, but also partners and customers. Conversations are occurring on third party sites. But this aids, facilitates the conversation. The sales productivity tools "understand the container they are working in." They understand the blogs, etc. The data sets are put together by members of the network. I can find a presentation and open in directly in the application. Captured social metadata so we can see the presentation ratings within the context of the specific social network. I can take the most popular content that uses the wisdom of the crowd that allows me to develop a presentation that is based on the application that is most used and most popular. In Sales Prospect, can "subsegment the data set" to see how to position something to my prospects. Can also use the external data from Reuters etc. to help decide the value of the oppty. and the estimated time to close. Which customer stories are the likely references is part of this too. Can run a sophisticated personal campaign into the combined company. SP understands that I can get information from CRM and the internet (e.g Jigsaw) and download those contacts that Jigsaw provides. Not only that, I can monitor my results. CRM was a tool that was built for managers. But didn't help sales people sell anything. But it is a fundamental tool and data is fundamental. We can improve on this through the integration of the social applications with the traditional apps. (PG: Now doing the 'why use salesforce.com' Anthony jumped past it it seems - thank you sir - by focusing on transactional, analytic and social). Anthony did a great job. Ed A. is showing future investment. Very interested in Siebel PRM 2.0 that they seem to be investing in. Plus their Loyalty management applications. Talking about PeopleSoft Web 2.0 user experience investment though don't know what they mean by that. Showing a video so fingers resting. Now a list of customers on latest release. Ahold, Cisco, Intuit, Baxter, Tiffany's, Ed Abbo is summing up as this comes to a close. Enterprise social networking and closing out.