PGreenblog: Oracle Social CRM: The Movie

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Recommended CRM Readings

C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)
B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)
Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)
Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)
Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)
James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)
Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)
Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)
Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

October 18, 2008

Oracle Social CRM: The Movie

Following my stunningly beautiful rant against Lindblad Explorations a couple of days ago, I'm just drained. I have no energy. I can't put pen to paper or keyboard to screen. So I decided that doing a YouTube embedded video of me and another of Denis Pombriant commenting to Oracle about Oracle Social CRM at Oracle OpenWorld would be both interesting (WARNING! Its positive!!) and, honestly, kind of a cheap date approach to putting up a blog entry with minimal writing. I'm a fan with a few reservations of Oracle Social CRM - meaning one of their applications (Sales Prospector) is high risk - for them - but is still a good application - if it works. Sales Library is my personal favorite - not high risk for Oracle either - and one that I think has a huge upside for sales people who care to and dare to collaborate. In any case, here's Denis and me on Oracle Social CRM just short of a month ago. Time flies.

Cinema Verite

DENIS POMBRIANT

Technorati : CRM 2.0, Denis Pombriant, Oracle, social CRM
Del.icio.us : CRM 2.0, Denis Pombriant, Oracle, social CRM

October 18, 2008 | Permalink

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Comments

Social CRM is an indication that a more innovative culture may be in the winds for Oracle. I just wouldn’t write them off too fast. Oracle's "Social CRM" is Just Lipstick on a Pig Customer Think ! ;)

Posted by: Egy Azziera | March 19, 2009 at 01:58 AM

hello professor.

Do you have any plans to translate your book to portuguese?
I would like to help on in, I'm a professor here in Brasil, if you want to disscuss, please contact me.

Att.

Posted by: courtnay | October 20, 2008 at 12:31 PM

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