This isn't going to be my long winded usual post - partially because I'm writing it from my iPhone. But before I head out to Mumbai/Bombay, I wanted to raise a question which impacts more than just the parties to whom I'm speaking.
Now that we have President Obama in office, how he deals with the massive community organization he built using Web 2.0 tools is a huge issue for his administration - especially given his commitments to transparency and engagement of the citizenry.
The reason I say this Is because when you think about it his use of social tools was for marketing - how can you help the Obama campaign? Now they have to be put into action to serve the same constituencies. Meaning what can the Obama administration do for you? While there is mutual interaction on both propositions, the emphasis is radically different. What his administration does to meet that need can help shape the next four years.
OK. Off my soapbox and off to India. I'll report as best I can from there. I'm keynoting a conference on Loyalty. I'll keep you posted.