This is just an egocentric informational...note....plea maybe? If you'll look to the right, you'll see my next three speaking engagements which follow the three I did this month so far. All of these fall within a week of each other so I figured that I'd better get ' on getting you signed up for these events - any one, two or three. Each has its own registration. Each has its own costs (webinars are free; NY speaking gig is not) - all worthy of a trip to your PC or to NYC (who wouldn't want to go to NYC?, he asked all innocent like)
IF you're interested in how to improve the customer experience and retain customers in a downturn - then go to the Sword-Ciboodle webinar on March 18th and click here or on the CRM Magazine banner on the right
IF you're interested in the use of social tools for selling and customer insight, check out the InsideView webinar on March 19 at 1:00 pm EDT here or register by clicking on the banner ad at right.
IF you're looking for an understanding of the new business models driven by the social customer - even in a recessionary period - pony up and go to NYC and the Liminal Group speaking thing. This one also features HR industry rock star Penelope Trunk of the Brazen Careerist fame and Sage CRM general manager and great speaker in his own right - Dave Van Toor This one is actually worth the money. Click on this sentence or register by clicking on the right.
That's it for now. Sign up. Go to something. Show me the love, people.
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CRM Accolades
Recommended CRM Readings
C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)B. Joseph Pine II & James Gilmore: The Experience Economy
This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)Naras Eechambadi: High Performance Marketing
If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)Shoshana Zuboff: The Support Economy
This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)Jill Dyche: The CRM Handbook
The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)Paul Greenberg: CRM at the Speed of Light
This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)Donna Fluss: The Real-Time Contact Center
As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)
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March 11, 2009
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Hi Jason,
Thanks for even asking. They seem to be available. Here's the InsideView seminar on Sales 2.0 strategies and landscape http://www.insideview.com/WEBINAR/ARCHIVES/greenberg-webinar-032009.html. Here's the Sword-Ciboodle discussion on Maximizing the value of customers in a downturn and beyond. Left side, middle of page here: http://www.sword-ciboodle.com/en-us/interact.html. The Liminal Group video will be up for rebroadcast and I'll do a blog posting on this stuff. shortly.
Posted by: Paul G. | March 28, 2009 at 06:56 AM
Paul, Are these webinars posted online, for those of that missed them?
Thanks,
Jason
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Posted by: Jason Foster North | March 28, 2009 at 03:02 AM