Whew. Okay. That's out of my system.
A Publishing Dilemma
I have a dilemma and I really need people to weigh in and let me know what you think I could do. You're literally my trusted advisors and this matters to me a great deal too.
Here's the thing.
I'm writing (and have been for what seems to be an interminable time) CRM at the Speed of Light's 4th edition. As those of you who read this blog know, not only have I been publishing excerpts of the book (the unedited, unexpurgated version) on the blog but there has a been a saga worthy of The Young and The Restless (May it Restless in Peace) that goes along with the book involving my car accident and a lot of other things.
McGraw-Hill is my publisher for this edition as they have for every edition ever published. But things are much more difficult in the publishing industry now and they have to do things that they could get around prior to that. And one of those budgetary concerns is causing the issue.
The book, when the original plan was put in place was supposed to be a projected 600 pages. I thought it would be well within that at the time. As it turns out, due to the incredible wealth of information that needs to be coherently organized in a way that makes sense to a concept of CRM 2.0 or Social CRM, whichever you choose to call it (and, no, as some are saying, there are NOT two different things - just two names for the same thing), and to my legendary-in-my-own-head verbosity, it is going to be roughly 750 pages.
Yes, 750 pages. The so-called Bible of the Industry" is going to be the size of the original Bible.
The problem is that McGraw-Hill doesn't have the budget to make this more than 600 pages. (give or take a few - a very few). But, the content can't really be eliminated, nor is there any obvious places within chapters to cut without losing a lot of the content.
What's being proposed is that we remove certain chapters and turn them into exclusive to readers or something like that electronic content. That doesn't mean designed PDF files either. It just means the content would be available to readers of the book. I don't know what the mechanics of that would be at all. Meaning would readers have to register. Would they have to enter a promotional code that gets them the content? How would it be downloaded? I don't know any of that.
This is a preliminary discussion but one thing is pretty certain. The printed edition will have 600 pages unless things change dramatically.
What I REALLY need help with is what to do. Is this electronic thing a good idea? A bad idea? If a bad idea, what could be done? Is there a permutation of it that's better? What will be the impact in your eyes? If its a good idea, how should it be done? Should the electronic content be given away free and anyone who downloads it gets a coupon for a discount on the printed edition? What should I do?
Nothing is set in stone with this. Anyone who throws in a suggestion that's used, I'll promise a free copy of the book, as soon as it comes out in October.
Please, friends, help me with this. If you need more information to help, leave a comment on what you need and as long as it doesn't violate something that the publishers demand I'll make sure you have it in a comment or blog posting. If you have an idea, please leave it in a comment so others can see it.
This is really important to me. I'm genuinely counting on you to help me take care of this.