I figured I'd fling a few videos onto this page that make the case for something that touches Social CRM or the customer experience or whatever else I feel like putting up. :-)
#1 First up, a really powerful case for the transformation of communications via social media from John Dodge of PC Pitstop. Its called Socialnomics 09 and it just throws stats at you that makes you think that we're on to something.
#2 Next, a video that make you realize how much impact the use of technology in compelling ways can impact the brand experience with the customer. What Ross Ching did with this video is use the Ken Burns effect (making still shots seem to be moving) in combination with amazingly well done presentation of the lyrics superimposed on the photos/videos and as a result, you get a wow that makes you want to do business with Ross Ching.
#3 Finally, Derek Jeter's 2722 hit at Yankee Stadium to surpass Lou Gehrig. The important thing (besides me being the Yankees fan I am) is the crowd's interaction with Jeter. There is a powerful message that gets transmitted here - how the unique confluence of multiple individuals is able to interact as a "hive community" with a single human being. Even though the crowd is a structured but organic social organization it speaks with a single voice and communicates with an individual person in this instance. I'm not sure entirely how to think about this but its powerful when it comes to structuring a customer experience that can affect others. It also means that a "company like me" is a possible concept. It also means that the Yankees are by far the best organization in baseball and the fans are awesome! :-)