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Recommended CRM Readings

  • C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers

    C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
    This is great stuff on co-creation of value. Take this book, mix it with The Experience Economy, a dash of CRM at the Speed of Light and the future is ours, man!!! (*****)

  • B. Joseph Pine II & James Gilmore: The Experience Economy

    B. Joseph Pine II & James Gilmore: The Experience Economy
    This is a groundbreaker, folks. One that you should be reading right now. Go. Shoo. Go get it now. It is affecting you as you read this, whether or not you know that. Seminal work on what has been a transition to a new type of economy. (*****)

  • Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto

    Christopher Locke, Doc Searls, David Weinberger, Rick Levine: The Cluetrain Manifesto
    If this book didn't spend so much time proclaiming its manifesto and explained it a little more, it would be a disruptive innovation unto itself. It is a powerful and often metaphorically lovely book about the new customer a few years before that customer even knew it was what the cluetrain crew train said it was. A great book but strident as hell. This was a more important book than many realize it was. Or is. (****)

  • Naras Eechambadi: High Performance Marketing

    Naras Eechambadi: High Performance Marketing
    If marketing is something you do, then this book is something you read. Not only does this dynamic book look at marketing in a contemporary fashion - with the customer at the center - but it also helps you figure out how to (finally!) measure your activities and results. A genuinely refreshing brace of business thinking in a field that needs it. (*****)

  • Shoshana Zuboff: The Support Economy

    Shoshana Zuboff: The Support Economy
    This is a revolutionary book. I love this book (partially because it validates everything I say :-)) because it recognizes that the "enterprise logic" of managerial capitalism is no longer sufficient to interest a consumer who is trying to control his/her own value. There's so much more.... (*****)

  • James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel

    James G. Barnes: Secrets of Customer Relationship Management: Its How You Make Them Feel
    This is a you gotta read, read. Jim is a board member of CRMGuru, has won numerous academic honors, is a real world CRM consultant, runs marathons, and can write up a storm. He thinks out of the box and then provides approaches to how you can. This book is undegoing updating but is well worth it as is. Get it. Now. What are you waiting for? Hurry up!! (*****)

  • Jill Dyche: The CRM Handbook

    Jill Dyche: The CRM Handbook
    The ultimate guide to implementation of CRM. This book is about as practical as it gets. Just lays it right out and boom, you should have an idea of what you have to consider when it comes to CRM. (*****)

  • Paul Greenberg: CRM at the Speed of Light

    Paul Greenberg: CRM at the Speed of Light
    This is the best book on CRM EVER written. So I say. And it is written by me and so I pass judgment on myself. (*****)

  • Donna Fluss: The Real-Time Contact Center

    Donna Fluss: The Real-Time Contact Center
    As Donna points out, this is an ironic title. All contact centers are already "real-time." None the less this is both cutting edge and definitive and reading it is a must (*****)

« CRM Idol 2011 Update #3: Locked and Loaded | Main | CRM Idol Update #4: CRM Begins TODAY! »

June 03, 2011

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Comments

TOD'S

What a wonderful reminder, especially to someone so young in their professional career, about how to approach the goals that we set for ourselves. This might be one that I post on my mirror to reflect on each morning. Thanks for sharing!

TOD'S

Hey Paul
Thanks for sharing simple..seemingly obvious but very valuable advice of your mentor.
Also, another lesson..never fail to recognize people whom you value!!
rgds
kalpana

Paul G.

Actually, FreeCRM, I don't think technologically. I know technology certainly, but, the reality is that to me CRM and SCRM are first and foremost strategies for customer management and engagement respectively. As always, the technology is an enabler but not the driver though with Social CRM it does play a greater role in the velocity of the engagement strategy's execution that it did in traditional CRM. However, I'm sad to disappoint you, but my technological thinking is a secondary but important aspect of my thinking on CRM/SCRM.

Free CRM

Nice and Relevant Discussion..But i think You Are Thinking more Technological..And i am Glad To see this!

Lauren C.

Paul,

What a wonderful reminder, especially to someone so young in their professional career, about how to approach the goals that we set for ourselves. This might be one that I post on my mirror to reflect on each morning. Thanks for sharing!

Lauren

Paul Greenberg

Actually, Dmitri, it is possible to have one mentor. It doesn't mean I haven't learned from anyone else. But to have someone who that I not only implicitly and explicitly trust when it came to business, but to have them continually there to support me is a rarity for anyone, not common. Plus there are those that took the time to work with someone and that the someone believed in. That's not common either. So, as hard as it may be for you to believe it, it was one business mentor. I had other mentors but not in business.

Dmitri Eroshenko Relenta

"Always be patient but never lose your impatience."

This is very Zen. Love it.

As an aside, it is very surprising to me that a person could have only one mentor. Can not be. Every human interaction has a reason and contains a lesson. Mentorship isn't explicit.

Dmitri

"Always be patient but never lose your impatience."

This is very Zen. Love it.

As an aside, it is very surprising to me that a person could have only one mentor. Can not be. Every human interaction has a reason and contains a lesson. Mentorship isn't explicit.

Fredmcclimans

Paul - A fantastic post that shows how real wisdom, no matter how it is imparted, always stands the test of time. Mr. P's advice (including the four points, out of many, which you shared above) was imparted to you over years, but his mantra - "Always be patient but never lose your impatience" was, and is, a tremendous focusing agent. Thanks for passing his advice, and yours, along.

Kalpanachauhan

Hey Paul
Thanks for sharing simple..seemingly obvious but very valuable advice of your mentor.
Also, another lesson..never fail to recognize people whom you value!!
rgds
kalpana

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