PGreenblog: Sports, CRM and Chooglin' On Down the Highway

July 27, 2005

Sports, CRM and Chooglin' On Down the Highway

Fans are a different kind of customer - perplexing and exciting and unlike any other customer on the planet. You're a fan and you know it. Here's 17 minutes on that and other sports phenomena - when it comes to CRM that is.

Jul 27, 2005 6:42:03 PM | Speaking On CRM

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Seth Godin isn't A Liar While on the treadmill, this morning, I was listening to Seth Godin's latest, "All Marketers Are Liars!" on my IPod and I was more than pleasantly surprised. I'm about 1 hour into it which is the equivalent of god-knows-how-many pages...

Speaking of Which... I'll be speaking at the Gartner CRM Conference from October 31- November 2 this year in San Diego. My presentation is going to be on my favorite subject - the new generation of CRM and the tools and strategy to...

Paul G.

Author: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century (3rd Edition); MAJOR NY Yankees fan

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PGreenblog

CRM, Philosophy, Baseball & Universal Metaphors

July 27, 2005

Sports, CRM and Chooglin' On Down the Highway

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