Finally, The Holodeck by Lexus

You gotta see this one. I read Adrants religiously - a bloggish sort of summation each day of various newgen advertising and also some sharply ironic thinking on advertising. Well, they found something that was made them and me openmouthed. A holograph for a Lexus that allowed audience interaction from a touchscreen. You can change the hologram car color, among other things, I presume.. It is a full hologram inside a Lexus showroom on Times Square in (where else?) New York. .

This is advertising as an experience.

For real (well, for virtually real).

The two things you should do:

1. Check out the video. Its amazing and of course, uses U2's Vertigo as its theme song in the footsteps of the IPod. What doesn't?


2. Subscribe to Adrants (free)