I thought my dramatic last flourish would be the forecast for 2008, but I couldn't resist letting you know of one more article that I think you should read - especially if you are a "what about B2B?"monger or have an interest in literal vendor relationship management. This morning in online PC World an article on how power has shifted into the hands of the software buyers - in this case they are addressing CIOs. Worth reading because of their reasoning. They think that open source, the shift to SaaS, the increasing use of web services and service oriented architectures and the growth of virtualization are increasing the number of alternatives out there forcing the software vendors to be increasingly competitive and increasingly nervous, putting authority and control in the hands of the buyers a.k.a. CUSTOMERS That means B2B buyers are in control. That means once again as I've been saying for at least 18 and as much as 24 months, the customers are in control of the business ecosystem, whether its B2C or B2B.
As they say in Thailand, there's lots of good solid left brainedness and just plain smart reasoning in this article, ka.
Consider this PC World article here a late present.
Happy New Year everyone.
I'm thinking that SHOULD be the way it is. Customers should always be the ones in control of the buying process. Competition is a good thing. It forces companies to be responsible and ethical about the products they put out and the prices they ask for those products.
DJ
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