Every now and then, I am dazzled by either the concept and messaging behind a commercial or the production values of a commercial.
Here are two that do that for me.
Johnnie Walker – Production Values Mastered To Drive the Message
The reason that this appeals to me so much? Think about how they got the narrative and the timing of the actions at points along the walk – without losing so much as a stride or without a single word out of place. This makes the 6+ minutes breeze by. This has a high “engagement factor” based on its production alone. I don’t love Johnnie Walker products though I own them all – but after this – makes me want to be sure to buy them in the future.
Next, Target & Customer for Life
I’ve showed this before but thought that its worth showing again. Why? Because its brilliant messaging that says not only are we (Target) there for you to purchase something, but we are there throughout your life as it changes and evolves – even in ways that you can’t anticipate exactly. That’s the customer for life – not the customer for a short period of time that suits our business. The slogan “Life is a moving Target” is likewise appropriate and just plain brilliant.
Jive Webinar on The Impact of the Social Customer – December 15
Now back to our regularly scheduled show – I’m going to be doing a webinar with Jive on the impact of the social customer and the redefinition of the customer experience on December 15. You can click on the graphic on the upper right if you want to register or register here. Please sign up. Pretty please.
Okay, I’m working on the forecast for the year which I will have up I hope by Monday December 6 or at the latest, Tuesday December 7. Back to ya later.
Where do I send you a bill for six minutes thirty of my time? (I'm very very expensive you know).
Posted by: twitter.com/PaulSweeney | December 04, 2010 at 07:43 PM